Luis DeAnda Succeeds Carisa Bianchi as President of TBWA\Chiat\Day in Los Angeles | Adweek Luis DeAnda Succeeds Carisa Bianchi as President of TBWA\Chiat\Day in Los Angeles | Adweek
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Carisa Bianchi Leaves TBWA After 24 Years

Agency veteran's exit follows Laurie Coots' last year

Luis DeAnda succeeds Bianchi as president of TBWA\Chiat\Day in Playa del Rey, Calif.

Another veteran of TBWA is exiting the agency.

Carisa Bianchi, who has worked at the shop for 24 years, most recently as president of its largest office in Playa del Rey, Calif., is stepping down. Her exit comes nine months after global chief marketing officer Laurie Coots left TBWA after 29 years.

"I have had the opportunity to work with extremely talented people, develop powerful work on behalf of iconic brands and develop meaningful client relationships," said Bianchi, who had held the president's role for nine years. "I have also had the privilege and pleasure to work alongside Lee Clow throughout my career. He has taught me many things that have made me stronger and more creative.”

Clow, the agency's director of media arts, in turn, said that Bianchi "has contributed much to my and our success. I will miss her.”

Succeeding Bianchi as president is Luis DeAnda, a leader at agency subsidiary TBWA\MAL who shifted to TBWA just three months ago. At the time, DeAnda became general manager under Bianchi in Los Angeles.

DeAnda has worked at TBWA for more than a decade, having arrived in 2002. Along the way, he has helped manage some of the shop's largest clients, including Nissan and Apple.

The changing of the guard comes amid a tough time at a key office. The agency's onetime lead role on Pepsi has evaporated and Nissan's Infiniti brand is reviewing its global business. Also, the office came up short in a pitch for Wells Fargo's creative business, which fellow Omnicom Group agency BBDO won.

What's more, TBWA's bid to recruit David Kolbusz to lead its Los Angeles creative department fell short, with Kolbusz, a deputy executive creative director at Bartle Bogle Hegarty in London, landing at the New York office of Wieden + Kennedy instead.

Kolbusz would have partially filled the role that John Norman vacated after just 16 months. Norman is now chief creative officer of Translation in New York.

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