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To provide relief at the meat case during these challenging economic times, Cargill is teaming with grocery retailers to meet consumer need and demand for value with a new promotional program focused on budget-friendly, ground beef family meal solutions.
Vigorously supported with POP signage, on-pack stickers, full-color recipe cards and a Web site (www.groundbeefvalues.com), among other elements, the campaign centers on providing consumers with resources that help them “Feed the Whole Family for $10.” In-store and online recipes provide useful tools for consumers, while an instant-win game offers the chance to win free ground beef for a year.
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