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NEW YORK Carat Interactive has launched a campaign for broadband phone company Vonage to promote its digital calling plans.
The effort aims to position Vonage as a viable alternative to consumers’ costly and complicated home phone service. The Edison, N.J.-based company offers phone services directly to cable and DSL high-speed modem subscribers.
“Vonage is a fast-moving startup and they have aggressive goals for customer acquisition and that’s why we’re here for them,” said Carat Interactive account director Judy Gern.
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