Captain Morgan, Tanqueray in Review


Diageo is reviewing global creative duties on two of its core brands -- Captain Morgan and Tanqueray -- in what sources described as separate reviews.

Worldwide media spending on Captain Morgan is estimated at $30 million; Tanqueray's global spend is around $20 million, according to sources.

The primary incumbents on Captain Morgan and Tanqueray are WPP Group's Grey and independent Wieden + Kennedy, respectively. Each is believed to be defending.

The agencies declined to comment and client representatives did not return several messages left in the past two days.

The other contenders for each assignment could not immediately be ascertained.

Historically, Diageo limits its pitches to roster shops. Other agencies on the company's global roster include WPP's JWT (for Smirnoff), Publicis Groupe-backed Bartle Bogle Hegarty (Johnnie Walker) and MDC Partners' Crispin Porter + Bogusky (Jose Cuervo).

The creative reviews come as Diageo today assigned its overall $130 million U.S. media business to Aegis Group's Carat following a review. WPP's MediaCom had handled.