Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, FRANCE Rock legend Roger Daltrey, the 65-year-old singer of the Who, joined promoter Harvey Goldsmith for a panel at Cannes on Thursday, sponsored by Young & Rubicam, in which they reminisced about their careers and spoke about how the Who built its mega-brand.
“Very early on in our career, we realized the only way we would get noticed was daring to be different,” Daltrey said.
He joined Adweek at the Majestic hotel for a brief chat about music and branding.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in