To the Cannes Victor Go the Spoils

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Those celebratory late nights at the Gutter Bar are behind us. Now it’s time to take a more clear-eyed view of whether the award-winning work at Cannes actually delivered on the objectives shaped by the marketers who bankroll the work-people, by the way, who increasingly have made their presence known at the annual sojourn.

Marketers started to pay attention to the festival after Procter & Gamble sent top marketing execs to France in 2003. Others followed suit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in