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NEW YORK–Fallon’s BMW Films and Framfab’s Nike Football sites won the two Grand Prix Lions awarded at the Cyber Lions ceremony tonight at the International Advertising Festival in Cannes.
The BMW web site from Fallon’s Minneapolis office features short films from acclaimed directors such as Ang Lee and Guy Ritchie. A second cyber Grand Prix went to Framfab, Copenhagen, for its Nike football promotion. Available in 13 languages, the site includes a multiplayer online game in which players can train their own teams and compete globally for prizes.
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