NEW YORK--Fallon's BMW Films and Framfab's Nike Football sites won the two Grand Prix Lions awarded at the Cyber Lions ceremony tonight at the International Advertising Festival in Cannes.
The BMW web site from Fallon's Minneapolis office features short films from acclaimed directors such as Ang Lee and Guy Ritchie. A second cyber Grand Prix went to Framfab, Copenhagen, for its Nike football promotion. Available in 13 languages, the site includes a multiplayer online game in which players can train their own teams and compete globally for prizes.
U.S. shops won eight of the 44 cyber Lions awarded.
OgilvyInteractive garnered a gold for its Brotherhood fundraising effort for the FDNY sponsored by American Express.
Th only other U.S. gold Lion went to Tribal DDB North America, New York, for its Drunk Driving HTML banner campaign for the Ad Council. One banner, "Worth," calculates the cost of a life-saving cab fare, had the drunk driver opted to take a taxi rather than drive.
Contacto Marketing in Coral Gables, Fla., garnered a silver Lion for a rich-media banner for the American Cancer Society that lets users conduct virtual breast exams. A second silver went to "Absolut Gift," a rich-media banner campaign from TBWA\Chiat\Day in New York that lets Web surfers interact with the iconic bottle. For example, in one ad users can rip off wrapping paper to reveal an Absolut bottle.
A bronze went to a self-promotional effort from Ultra16, New York. R/GA in New York also won a bronze in the beyond-the-banner category for its Nike Innovations effort showcasing creative innovation from the sports marketer.Work Advertising in Richmond, Va., won a bronze for its "Y Do U Think" anti-smoking work for the Virginia Tobacco Settlement Foundation.
The Lions Direct awards were also presented at the ceremony. Harrison Troughton Wunderman, London, won the Grand Prix for the Automobile Association's road-side assistance piece. Of the total 44 direct Lions, U.S. shops won two. MRM Partners, New York, earned a gold with its Aventis Pharmaceuticals effort and OgilvyOne, New York, won a bronze for a Motorola campaign.