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NEW YORK After 54 years, the Cannes Lions are finally adding Design.
At the 55th International Advertising Festival next June, Design Lions as well as a Grand Prix will be up for grabs, but there are caveats. Product, Web and architectural designs are all excluded, except when relevant to the categories being considered by the judges.
Those categories are: Packaging Design, Brand Identity and Environmental Design. Rodney Fitch, chairman and CEO of Fitch Worldwide, London, will be the chairman of the jury.
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