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CANNES, FRANCE The first Grand Prix Lions awarded here at the 55th International Advertising Festival tonight went to JWT India for its “Lead India” campaign on behalf of The Times in India and BBDO in New York for its HBO “Voyeur” work.
“Lead India” scored in the Direct competition, while “Voyeur” topped the Promo division.
The 30-member Direct jury, led by Marcio Salem, president and creative director of Salem in Sao Paulo, Brazil, commended “Lead India” for its ability to mobilize the world’s largest democracy and get young and older generations involved in the nation’s elections.
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