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LONDON Microsoft chief executive Steve Ballmer will be honored as Media Person of the Year at the Cannes International Advertising Festival in June.
Festival organizers said Ballmer (pictured) was chosen “in recognition of his leadership and Microsoft’s continued commitment to digital advertising.”
“We are delighted to honor Steve Ballmer, a passionate and dynamic personality whose energetic leadership and vision over the years has made Microsoft into the global leading brand that has touched the lives of millions, and changed the face of worldwide communication,” Philip Thomas, festival CEO, said in a statement.
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