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A marketer that traditionally eschews the limelight will find itself center stage this year when the ad industry gathers in the South of France. Mars, the company behind brands like Snickers, Pedigree, Whiskas and Skittles, will be celebrated as the Advertiser of the Year at the Cannes Lions International Festival of Creativity.
Since Mars landed its first Cannes Lion in 1990, the company's commercials have won 77 Lions across categories, which include 11 Gold Lions and a Radio Grand Prix in 2007 for the Snickers "Hoedown" ad.
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