Cannes: Cadbury, Xbox Take Film Kudos



CANNES, FRANCE Four Grand Prix Lions were awarded at the final prize ceremony at the 55th International Advertising Festival here tonight, with two top honors given by the Film jury and two by the Titanium & Integrated jury.

The top Film winners were Cadbury's "Gorilla" by Fallon, London, and Xbox Halo 3's "Believe" by T.A.G./McCann Worldgroup, San Francisco.

The Titanium Grand Prix went to Uniqlo's "Uniqlock" from Projector Tokyo, which also won the Cyber Grand Prix earlier this week.

The Integrated Grand Prix was awarded to the Xbox Halo 3 effort.

Agency of the Year honors went to BBDO in New York, with Almap BBDO, Sao Paulo, and DDB London coming in as runners-up.

BBDO was named Network of the Year, with DDB and Saatchi & Saatchi placing second and third, respectively.

The Palme D'Or, which honors the production company of the year, went to MJZ.

Mark Tutssel, Titanium & Integrated Campaigns Lions jury president and global chief creative officer of Leo Burnett, said the jury, which considered 432 entries this year, sought to "discover the finest, freshest thinking that charts a new territory and inspires the industry."

The Uniqlo widget features entertaining videos of women wearing the retailer's clothing and is focused on the concept of time. Tutssel said the effort "embraced everything that is new, entertainment, utility, interactivity and brought it together in a fresh, new, nimble way that captured the essence of the brand."

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