Cannes 2012: Work to Watch

'Adweek' and Leo Burnett pick favorites to win Lions at this year's festival

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The Cannes Lions festival has been moving away from its focus on TV spots in recent years. In 2012, for the first time in 25 years of forecasts, fewer than half the entries in Leo Burnett's Cannes Predictions Reel are traditional commercials. The rest? Music videos, Facebook apps, 3-D light shows, mobile-commerce technologies, annual-report designs. The TV spot still thrives, but many lively companions are jostling for Lions in France.

As part of our festival preview, Adweek took a close look at Burnett's predictions for 40 works to watch at Cannes, choosing 18 of our favorites.

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