Advertisement

Cannes 2012: Work to Watch

'Adweek' and Leo Burnett pick favorites to win Lions at this year's festival
Advertisement
About the Author

Tim Nudd is creative editor at Adweek.

Provocation4

• K-Swiss, 'MFCEO'
Agency: 72andSunny, Los Angeles

Need an attention-grabbing spokesman? Meet Kenny Powers, the foul-mouthed fictional fastballer from HBO's Eastbound & Down. He didn't just pitch products. In obscenely funny K-Swiss spots, he became the "MFCEO."

• Little Monster, 'Take This Lollipop'
Agency: Tool of North America, Los Angeles

Tool director Jason Zada built a Facebook Connect app that asked for access to your FB data, then showed a stalker (Bill Oberst Jr.) leering at your pics. The point? Be afraid—very afraid—of posting personal info online.

• Troy Library, 'Book Burning Party'
Agency: Leo Burnett, Detroit

Facing Tea Party opposition, Burnett employed reverse psychology to support a tax increase to keep the public library open in Troy, Mich. The agency ran ads pretending to oppose the measure and promised a bookburning victory party afterward.

Continue to next page →