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Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review.
The assignment was previously handled by the Toronto office of Sid Lee, which parted with the client in May, just before the agency's acquisition by a unit of Japanese holding company Hakuhodo.
Sport Chek has become known for its innovative marketing tactics and aggressive growth strategy. The retailer recently opened two new stores in the Greater Toronto area and launched a digital concept store in the city's Maple Leaf Square, complete with a broadcast studio for 24-hour sports network TSN.
Chad McKinnon, COO at Chek's parent FGL Sports, said TBWA would help the brand evolve its marketing across an increasingly complex retail landscape in work set to debut early next year.
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