Can Am Spyder "Need"

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Yes, we’re in a period of austerity. But people still want to indulge themselves in small or big ways, and they’ll be receptive to ads that (in the right way) give them permission to do so. This ad for Can Am’s Spyder, via Cramer-Krasselt of Milwaukee, takes due note of the bad economy and people’s current disinclination to buy things they don’t need — for instance, $16,000 three-wheeled recreational roadsters. So, the brand doesn’t come off as oblivious, as could easily happen these days with an ad that introduces such a conspicuously inessential product.

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