Campbell Soup Seeks Big Ideas From Small Groups

CEO pushes soup giant to move faster, 'think outside the can'

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Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future.

Accordingly, Morrison encourages company staffers to break down into smaller cross-functional groups to develop new product ideas. Campbell also has rebuilt its Camden, N.J., headquarters to create open spaces for these "breakthrough teams" to meet.

Speaking at the 4As Transformation conference in New Orleans, Morrison described the new approach as "disciplined creativity."

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