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BOSTON Campbell Mithun has expanded its relationship with Schwan Food, adding media and promotional chores to the list of services it provides the client.
BrandOptix, a subsidiary of the shop in Minneapolis, had for five years worked on corporate identity work for Schwan. The media duties move to Campbell from Haworth and the promo business shifts from RPM Connect.
Schwan’s measured media spending has risen significantly of late, up from $2 million in all of 2007 to $20 million in the first nine months of ’08, per Nielsen Monitor-Plus.
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