Campbell Ewald Names New CEO and CCO as Agency Rebuilds After Controversy

Jo Shoesmith will lead creative, Kevin Wertz becomes top exec

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Campbell Ewald executive creative director Jo Shoesmith will become the agency's chief creative officer following the departure of her predecessor, Mark Simon, who is retiring after 16 years at the agency.

Her promotion comes amid word that President Kevin Wertz, who has been running the agency since January following the dismissal of its former chief, Jim Palmer, has now officially been named CEO of the IPG agency. Palmer was ousted after being at the helm when agency ecd Jim Houck sent an email in October 2015 inviting staffers to take part in the San Antonio office's  "Ghetto Day" event.

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