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Food companies usually steer clear of associating their brands with rodents, but when it comes to Universal’s family-friendly Tale of Desperaux, Campbell Soup and Wendy’s have made an exception.
The two brands, along with Mama Rosa’s Pizza, Nutella, Borders and others are tying in with the G-rated animated film about a heroic mouse (voiced by Matthew Broderick) which is set for a Dec. 19 release.
With a weekend free of direct competitors, the film is positioned to do well, said Paul Dergarabedian, president of Media By Numbers, Los Angeles.
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