Campaign '08: Power Play


The election's heating up. The presidential candidates and their political parties are bombarding us with ads, most recently with millions of dollars worth of TV advertising during the 2008 Beijing Olympic Games. So in keeping with the spirit of the times, Adweek gave the assignment of selling the next president to the ad agency professionals.

For some, the exercise proved surprisingly difficult. When invited to participate, a handful of cds declined, saying they felt too strongly about one candidate over the other and couldn't be objective. Others, despite the equal-opportunity situation, feared there would be repercussions from clients and/or colleagues. Of those who accepted the assignment, quite a few took a tongue-in-cheek approach, creating ads that satirize or mock the candidates and the state of politics today. This approach, says John Butler, executive creative director of Butler, Shine, Stern & Partners, became more obvious to him as he dove into the project. "One way or another, someone's going to get annoyed or offended if you take it seriously," he says. "When you live out here [in Northern California] and you tell people you're doing an ad for McCain, even if it's an assignment for Adweek, you become the invisible man."

Thanks to those who participated. We hope you enjoy the work in the Community Photo Gallery above and the video player channel on the right-hand side of this page.


Mike Byrne, Anomaly

John Butler, Butler, Shine, Stern & Partners

Peter Nicholson, Deutsch

Jamie Barrett, Goodby, Silverstein & Partners

Tom Amico, The Kaplan Thaler Group

Nick Law, R/GA

Scott Duchon, T.A.G.

Rob Schwartz, TBWA\Chiat\Day

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