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NEW YORK Callaway Golf is eyeing Omnicom Group’s OMD for its media chores after a review, according to sources.
Sources said WPP’s Mediaedge:cia also contended. The client split with its previous media shop, KSL Media, about two months ago. A KSL rep described the split as “mutual.”
The client spent $50 million on ads in 2007, and $30 million through the first five months of 2008, according to Nielsen Monitor-Plus.
OMD referred queries to the client, where a rep said only: “We have nothing yet to announce.”
Sources
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