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LOS ANGELES — The California Lottery today announced that it is still unable to name a final winner in the review for the five-year, $125 million ad account and is asking shops to submit new bids relating to media costs.
Foote, Cone & Belding in San Francisco appeared to have won the account in July following a review that included the incumbent, Grey, as well as DDB and McCann-Erickson, all in Los Angeles.
However, DDB filed a protest over media costs submitted by FCB and its partner in the pitch, Initiative Media North America in Los Angeles.
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