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The California Lottery Commission — which took an unprecedented three years to finalize the selection of its agency partners following a tumultuous review process that concluded in 2004 — is preparing to issue another proposal request.
The lottery commission’s current contract with Omnicom Group’s BBDO West ends in January 2011 and a competition to award the account will take place this year, though timing details haven’t been determined, a lottery representative said.
Incumbent BBDO West is the incumbent, partnered with Omnicom sibling PHD in San Francisco on media.
The California Lottery Commission spent nearly $35 million on ads last year and nearly $100 million in major measured media from 2006-09, according to Nielsen.
The
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