Cadillac Revs Up Sports Marketing | Adweek Cadillac Revs Up Sports Marketing | Adweek
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Cadillac Revs Up Sports Marketing

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Cadillac is resuming its sports marketing following bankruptcy, according to Bloomberg.com.

The General Motors-owned brand will return to racing in 2011 for the Sports Car Club of America World Challenge, showcasing its CTS-V Coupe race car. The automaker ended many of its racing programs and sponsorships in the last few years, Bloomberg.com reported.

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