Cadillac Leaves Fallon for IPG Team [UPDATED]

Campbell Ewald is part of winning pitch

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General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business.

The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday will lead creative development; Campbell Ewald will handle account management, digital and retail marketing and customer relationship management; and Lowe will adapt and distribute ads overseas, as needed, according to GM. The interagency group is calling itself Rogue.

U.S. media spending on the brand runs around $250 million annually.

The outcome does little to dispel reports before the pitch that the account was exiting Fallon for Campbell Ewald.

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