Cadillac Heads to Fallon

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In its second major creative assignment shift in as many months, General Motors is moving chores on Cadillac to Fallon after just five months at Bartle Bogle Hegarty, sources said.

Cadillac’s media spending totaled about $250 million last year, and nearly $75 million in the first four months of 2010, per Nielsen. Those figures don’t include online spending.
 
To add the business, Fallon is severing ties to Chrysler, for which it creates ads touting sedans, vans and trucks, sources said.

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