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Cadillac has been positioning itself as an upscale, fashion-forward luxury brand, first by moving from Detroit to New York in 2014 and then opening an art and fashion experience called Cadillac House in SoHo this summer. Now, it's partnering with Gwyneth Paltrow's lifestyle and ecommerce company, Goop.
Cadillac has been hosting "Road to Table" dinner parties with the help of celebrities and celebrity chefs, and Goop is sponsoring the next series of events in New York, Chicago, Miami, Dallas and Los Angeles.
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