Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
General Motors’ Cadillac has narrowed its search for a new creative agency to six shops, the client confirmed today.
The shops are Publicis Groupe’s Publicis and Publicis Groupe-backed Bartle Bogle Hegarty, both in New York; Omnicom Group’s DDB in Chicago; Interpublic Group units Gotham in New York and The Martin Agency in Richmond, Va.; and independent McKinney in Durham, N.C.
Those contenders emerged from a longer list of about 15 agencies that received Cadillac’s RFP.
That list also included Dentsu’s mcgarrybowen in New York and IPG units McCann Erickson in Birmingham, Mich.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in