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There’s another reason Happy the Hedgehog, the star of Sprint’s in-theatre “silence your cell phone” commercial is happy. The spot, titled “Pants, No Pants” and created by Goodby, Silverstein & Partners, was one of six winners of the Cinema Advertising Council’s Creative Excellence Awards for 2008.
The awards recognize high-quality, entertaining advertising that has run in movie theatres during the past year, on a national, regional and local basis. “Pants, No Pants” was the top regional/national commercial spot.
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