Creative Artists Agency said Monday that it has hired ex-News Corp. marketing executive Roger Fishman to run its corporate marketing consulting unit.
CAA?s most prominent consulting contract lately has been wiith Coca-Cola, where Fishman worked for four years and handled global marketing on Coke?s Burger King account.
CAA is expanding it consulting to compete with similar work done by the William Morris Agency (Brandweek, Oct. 8). A News Corp. evp worldwide marketing from 1997-2000, Fishman handled integrated marketing for various News Corp. units including Harper Collins and Fox?s cable outlets. He joined CAA after being COO for epartners, a venture capital firm in London.