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Agency Cramer-Krasselt said it has added Rayovac batteries and flashlights to its client roster.
C-K’s Milwaukee office will handle the business, which includes creative and media chores covering broadcast, interactive and print campaigns.
Rayovac, which competes against higher-profile brands like Duracell and Energizer, was seeking an agency with expertise in handling challenger brands, and C-K’s work for Corona and Rozerem was a key factor in its selection, said Kelly Stelzer, C-K client director of marketing.
C-K’s first work for Rayovac will tout the brand’s tie-in with Disney’s upcoming film Bolt and breaks in November.
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