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Campbell-Ewald has added Remington Arms and its subsidiaries and affiliates under the Freedom Group of Cos. following a review.
The IPG agency takes over from Brothers & Co., and will handle advertising, media, digital marketing, social-media outreach and product development.
New work is slated to break in the fall, backing the company’s waterfowl hunting firearms.
The company spends about $1.5 million annually on ads, per Nielsen.
Client CMO Marc Hill said C-E’s “heritage of developing iconic brands [and] their proven ability to leverage the new channels of interest” held sway.
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