BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

CEO says that ads, even long-form content performs better on phones

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads.

BuzzFeed founder and CEO Jonah Peretti might as well be telling the industry: rush faster. (And while you're at it, write longer stories instead of short blog posts and cheap slide shows.)

According to Peretti, mobile ads perform better for BuzzFeed than do desktop ads, in terms of clickthroughs and sharing.

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