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Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search.
A-B InBev first reached out to media agencies in the spring before launching its review in July.
Buying has long been handled by A-B InBev’s in-house group, Busch Media. Domestic media spending on all the company's beers totaled about $575 million last year and exceeded $177 million in the first quarter of 2014, according to Kantar Media.
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