Butterfinger Boldly Announces Its Return to the Super Bowl With a 12,000-Foot Skydive

Brand's second appearance in three years

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Butterfinger is back. Today, the brand announced its return to the Super Bowl, after sitting out last year, and the launch of its "Bolder Than Bold" campaign in, well, a big and bold way.

The brand nabbed professional skydiver Carson Schram from NorCal Skydiving to deliver the announcement while jumping from a plane at 12,000 feet. The entire stunt was livestreamed via Periscope, giving everyone a chance to catch the airborne announcement as it happened.

"We thought long and hard about the best way to broadcast this fun-filled announcement, and we wanted to go as bold as possible, which led us to a live broadcast via Periscope," Butterfinger marketing manager Kristen Mandel told Adweek.

Butterfinger, the only Nestlé brand to ever advertise during the Super Bowl, will air a 30-second spot during the third quarter of Super Bowl 50 on Feb.

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