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Butler/Till Brings Brands Like State Farm to Local Markets

80-person agency also works for Bausch + Lomb

Photo: Luke Copping


Specs
Who (From left) Peter Infante, president; Sue Butler, co-CEO; Kimberly Jones, vp, client services; Tracy Till, co-CEO; Melissa Palmer, CFO, vp, finance and operations
What Media agency
Where Rochester, N.Y.

An upstate New York “local” media agency with a far-reaching footprint, Butler/Till has handled State Farm, Bausch + Lomb, CenturyLink and Kodak as clients for more than a decade. Its specialty: building national, multichannel campaigns that zero in at a neighborhood level. “We’ve had this approach since we launched in 1998,” explained Sue Butler, co-CEO (who shares the title with Tracy Till). “Any point that connects a brand and consumers is what we call media.” The 80-person company syncs up Facebook promos with billboards seen roadside from New England to New Orleans. And B/T recently helped grocery chain Winn-Dixie launch its Big Easy presence with a research-driven effort to help a charitable food drive. Hey, what’s more local than a helping hand?

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