Burlington Coat Factory Expands Review

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NEW YORK Burlington Coat Factory, which two weeks ago confirmed a review of media duties on its ad account, has expanded its review to include creative chores.

The retailer spent nearly $75 million in a major measured media in 2006 and almost $40 million in the first 10 months of 2007, according to Nielsen Monitor-Plus.

“We have decided that it makes most sense for us to seek the full suite of resources,” said Garry Graham, executive vice president of marketing, in a statement.

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