In Burger Wars, Reality's Rarely Served | Adweek In Burger Wars, Reality's Rarely Served | Adweek
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In Burger Wars, Reality's Rarely Served

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LOS ANGELES Known for its stunts -- Paris Hilton sudsing a Bentley -- Carl's Jr. is launching a series of spots June 22 based on what it calls a "reality television" concept. It's agency, Hakuhodo-backed Mendelsohn/Zien, set up a fake eatery in Malibu, replete with rave reviews, valet parking, posh d