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Making good on its “Have it your way” brand promise, Burger King relaunched the highly customizable BK.com today. Whether consumers are looking to purchase their own bottle of flame-broiled fragrance or learn how to repel “King-on” attacks, they will now have more control over their online experience.
Visitors control the content on their screen via three scrollbars that slide to adjust the amount, size and type of icons displayed. “Fun” includes a library of TV ads and user-generated content, such as SubservientChicken.com
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