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Burger King this weekend will add a new item to the menu: bone-in pork ribs. The offering, which the fast feeder will advertise in national TV spots, carries a hefty price tag of $7.19 for an eight-piece meal.
BK claims it is the first national chain to put bone-in ribs on the menu. After two years of heavy discounting prompted by the recession, fast-food operators are increasingly trying to wean consumers off of those budget deals by turning to higher-priced items, as well as combo and value menu meals.
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