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Burger King is putting its celebrity endorsement to the test in a new ad campaign featuring Nascar driver Tony Stewart. Stewart, current point-leader for Nascar Sprint Cup Series and avowed fan of Burger King’s Whopper, will have his enthusiasm put to a polygraph test in a series of BK commercials and an online Webcast.
The first spot in the campaign features Stewart as a teacher instructing other celebrities how to properly endorse products. Students like comedian Carrot Top and CHiPs star Erik Estrada listen attentively as Stewart offers wisdom such as “only endorse things you believe in.”
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