Budweiser Delivers Basketball Fans the First NBA Virtual Reality Experience

The Cleveland Cavaliers will give away VR headsets

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Budweiser is playing the virtual reality game, literally, by sponsoring a VR experience with the NBA's Cleveland Cavaliers. The Cavs are the first NBA team to build VR technology into their official app, and Budweiser is giving away cardboard VR headsets at tonight's NBA playoff game in Cleveland, through which fans can view basketball-themed footage. The cardboard headset also doubles as a handy beer carrying case. WME | IMG, AB InBev's U.S. sports marketing agency of record, came up with the VR concept and designed and built the viewer.

"As a company, we are always looking for new ways to bring fans closer to the teams they love, and virtual reality is a big part of that," said Lucas Herscovici, vp of consumer connections at Anheuser Busch, in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in