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Super Bowl

Shock Top and Michelob Ultra Will Share the Super Bowl Spotlight With Bud and Bud Light

A-B InBev has bought 3 minutes of total ad time

Shock Top will get a Super Bowl ad boost alongside three fellow A-B InBev brands. Photo: A-B InBev

Budweiser and Bud Light won't be the only Anheuser-Busch beers taking center stage at this year's Super Bowl. The company has decided to add its craft-like offering, Shock Top, to the Big Game for the first time as well as bring Michelob Ultra back for the first time since 2010. 

A-B InBev, which has advertised during the Super Bowl for the last 28 years, purchased a total of three minutes of commercial air time for the Feb. 7 game. The company has also nabbed the A1 spot with airtime right after kickoff, though it is unclear which brand will take the premium placement. 

"A powerful Super Bowl ad can set the tone for a brand's performance throughout the following year and beyond," Jorn Socquet, vice president of U.S. marketing for A-B InBev, said in a statement. "We've made significant investments to make sure this year's spots will connect with fans in new and unexpected ways." 

The company declined to provide specific details about the spots.

This will be Wieden + Kennedy's first Super Bowl for Bud Light, which serves as the official beer sponsor of the NFL.

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