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The tough economy is causing cigarette smokers to rethink their budgets. For some, that means switching to less expensive “little cigars.” But is the shift massive enough to make small stogies the next hot niche in tobacco?
Retailers report that manufacturers of such little cigar brands as Sante Fe, Captain Black and Swisher Sweets have become more aggressive in promoting their price advantage. That includes cost discounts to retailers and buy-one-get-one free deals for smokers. Swisher International field reps have installed shelf tags and hangars that highlight 20-count packs priced between $2 to $4, compared with full priced cigarette brands that retail between $5-10 a pack (depending on excise taxes in that market).
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