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Horizon Media will be kicking off 2012 with a new client. On Wednesday, the media agency announced that Buddy Media, a social enterprise software company that works with large brands and agencies, selected Horizon as its advertising agency of record.
In its new role, Horizon will oversee cross-platform planning, buying, activation and results analysis for the company that is considered the go-to platform for brands building Facebook pages. Only four years old and recently valued at $500 million, Buddy Media counts eight of the world’s top 10 brands among its more than 500 clients, including Ford, Target and Sprint.
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