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Two Hispanic marketing agencies introduce television spots this week for beer sponsors in anticipation of the 2002 World Cup.
With the final qualifying round of matches under way, two spots from Ornelas & Associates here promote Budweiser’s status as an official sponsor of the World Cup.
In both ads, a rooster strolls along a fence in the predawn darkness. Instead of crowing, it shouts “Goal!” in the style of broadcast soccer commentators in Central and Latin America.
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