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For some brands, going green might seem like a stretch, but not so much for a city’s original green space: the public park.
Non-profit organization Bryant Park Corp. has hired Lindberg Licensing & Promotions, an agency based in Stonington, Conn., to develop a licensing program to benefit the upkeep of centrally located Bryant Park, New York’s all-season setting for Fashion Week tents, picnic movie screenings, winter ice-skating and just loafing. So, it’s no surprise that the line will most likely have an eco-friendly underpinning.
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