Brown-Forman Hires CMO

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NEW YORK Spirits maker Brown-Forman named a new chief marketing officer, John Kristin “Kris” Sirchio, the former global head of professional products of Syngenta, a Swiss agribusiness firm.

Sirchio, who joined Syngenta five years ago, led the global vision, growth strategy and operation plans for the company. Previously, Sirchio was at Procter & Gamble, where he held a variety of positions in the company’s European operations.

Sirchio succeeds Mark McCallum, who was recently promoted to evp, COO.

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