Brooklyn Nets Add Security Brand to Impressive Roster

SecureWatch24 lands sponsorship for rising NBA team

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Football season just kicked off, but Brett Yormark, CEO of Barclays Center and Brooklyn Nets, wishes his NBA team's basketball schedule was only hours from getting underway.

And who could blame him? The franchise is coming off its first playoff berth in five years as well as its inaugural season in the iconic New York City borough. And the Nets go into the 2013-2014 slate with three new players—Kevin Garnett, Paul Pierce and Andrei Kirilenko—that give the team about as good a shot as any to knock off reigning repeat champions Miami Heat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in